Marketing that moves the needle: performance, paid media, and organic growth across global markets

01 — Introduction

Hi, I'm Priscila! I'm a digital marketing manager with nine years of experience across B2B and B2C markets, specialising in paid media, performance strategy, and website optimisation.

I've led multimillion-pound campaigns for large professional services organisations across Europe, LATAM, and the UK, helping businesses reach their objectives and increase revenue.

I speak fluent English (C2), Portuguese (native), good Spanish (B2 - actively progressing via private lessons), intermediate Italian (B2), and basic Swedish (A1).

02 — Experience

Over my nine years of experience, I've built and run marketing campaigns for organisations across global markets. My work spans the full digital ecosystem: global paid media, demand generation, SEO/GEO strategy, ABM and brand awareness campaigns - always with a focus on what the data is saying and what it means for the business objectives.

Featured Work

SEO Strategy for Global Website

Developed a SEO/GEO strategy that increased brand visibility by 61% within six months by adapting to AI search behaviours.

Mariana Dam Disaster Claim (digital and OOH activation)

Led campaigns for one of the largest environmental claims in history, driving a 254% increase in client base in 12 months.

My Diesel Claim Campaign (TV Animation + paid activation)

Planned and developed a multi-channel campaign on TV and paid social, attracting 1 million+ clients in its first year.

Key Skills

Performance Marketing

Everything paid social; SEM/PPC; audience planning and segmentation; campaign and budget optimisation.

Strategy and Management

Experience in developing and running B2B and B2C campaigns from end-to-end; ABM programmes; stakeholder and external agencies' management.

Website Optimisation

Managing and optimising pages and sites to increase organic visibility, search relevance, and user experience.

Analysing and Reporting

Deliver data-driven insights and reporting to senior stakeholders in an easy-to-digest way to continuously optimise ROI across initiatives and markets.

Platforms & Software

Paid social: LinkedIn Campaign Manager, Meta Business Suite; Google Ads, YouTube Ads

CMS: WordPress, Sitecore

SEO: Semrush, Siteimprove, SimilarWeb, BrightEdge

CRM and Marketing Automation: Salesforce, InterAction, HubSpot

Analytics and Reporting: GA4, Piwik Pro, Power BI